Joe Canahuati

My name is Johanna Molina Canahuati but my loved ones call me Joe. I was born in El Salvador in 1973.<br><br>I majored in business administration and am also a computer repair technician. During my career, I had to set up a small business. This was my first incursion into the world of leatherwork although I had always liked it. I have relatives who work in leather, with more than 50 years of experience in the field although, sadly, their workshop had to close. Even so, I remained interested in the leather arts.<br><br>One day while walking through the city, I saw a handbag in a shop window and fell in love with it. It cost far too much for my budget so I decided to look for materials and make one for myself. I went right to work and gave it my best effort, and the results were so impressive I showed it off to everyone. It was beautiful and I felt so proud! One of my mom's friends saw it and loved it. Right away, she asked me to make three dozen handbags.<br><br>I was excited and began working to fill the order. I had one small old machine and worked there day and night. When I finished, my client was very happy with my work and I couldn't wait to start something new.<br><br>My mother urged me to invest in newer equipment. So what began as an adventure is now a solid project and I'm proud of my workshop.<br><br>I'm a Salvadoran artisan with a strong desire to change people's vision of handicrafts. They think handcrafted means rustic, but that's not so. This is why my designs are totally innovative, made with eco-friendly materials, yet are functional and durable.<br><br>I feel very fortunate to work with you and that you recognize my efforts over the years. Knowing that my handbags can reach many other parts of the world is a great source of motivation. I thank you shoppers with all my heart for being a part of my dream.